RANG TARANG

Rang Tarang was a large-scale Holi carnival at Khar Gymkhana, headlined by DJ Chetas and designed for an audience of more than 10,000 people. The campaign had to communicate scale, colour, attractions, ticket categories and logistical information without becoming visually confusing.

Through Studio DZNS, I led the creative direction across digital promotion, print communication and the on-ground visual system.

I developed a high-energy identity using neon-led Holi colours, bold strokes, glowing textures and large compositional elements. The visual language needed to feel explosive while keeping artist names, ticket information and venue details easy to read.

The system covered master posters, headliner and artist features, a 30-day countdown, animated pass meters, venue-layout communication, attraction reveals, fast-paced motion graphics, hoardings and entry-zone formats.

I maintained the same colour grading and typography across social, print and motion so that the campaign remained recognisable despite its volume.

More than 150 creative assets were deployed in under four weeks. I planned the content across feed, story, reels, print, sponsor tagging and ticketing-platform requirements.

The rollout included countdown reels, artist-led videos, attraction posts covering Puneri Dhol, confetti and unlimited beverage packages, as well as table-layout communication in static and motion formats.

The work was distributed through more than 50 event pages, brands and local influencers, with layouts adapted for Zomato Live, BookMyShow and SortMyScene.

I directed the application of the identity across stage wraps, side panels, pass boards, category-based wristbands, food-and-beverage menus, entry signage and LED motion visuals.

A four-person production unit captured the event, including DJ performance clips, crowd colour-throw moments, venue fly-throughs, sponsor integrations, portraits and lounge details. The content was organised for same-day previews and a post-event hype edit.

The campaign reached more than 310,000 profiles through organic distribution and resharing. Premium-table tickets sold out before the five-day mark, and more than 35 partners and promotional pages were activated.

A total of 150+ assets were delivered in four weeks, and the campaign reels crossed 80,000 views during the first week. Post-event content continued to be reshared for more than ten days.

I led the design strategy, social rollout planning, mass-scale print communication, digital content system, artist drops, countdowns, table-layout explainers and on-ground branding direction. I also guided the event-day video and photography output so that it could be repurposed quickly after the event.

Rang Tarang taught me that designing for scale is primarily an information problem. The campaign had to feel loud, but every audience segment still needed to understand where to go, what to buy and what to expect.